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Top tourist attractions
Ranked by annual attendance in 2018

2018 attendance
No. of employees
Chief executive
Year founded
1Wachusett Mountain Ski Area
499 Mountain Road, Princeton 01541
978-464-2300 •
525,000 (a)
Ski resort open year-round for festivals, private events, weddings, summer outings and business meetings
Jeff Crowley
2Great Wolf Lodge New England
150 Great Wolf Drive, Fitchburg 01420
978-343-9653 •
Two waterparks, slides and hot tub, fitness center, arcade, mini-golf, ropes course, climbing, 3 bars, resort and conference center
Henry Tessman
general manager
2Southwick's Zoo
2 Southwick St., Mendon 01756
800-258-9182 x 210 •
More than 850 wild animals; educational presentations, rides, picnic grounds, food and gift venues; events for large and small groups
Peter Justin Brewer
1963; incorporated in 1965

Source: Each attraction via survey. N/A = Not applicable or not available. Note: Danforth Art Museum will open as a part of Framingham State University in 2019, when it'll make the university the state's first public school to host a comprehensive art museum. Sterling's Davis Farmland and Davis Mega Farm Festival do not report attendance. Charlton's Tree House Brewing Co., Hardwick Vineyard and Winery, Northborough's Tougas Family Farm, Clara Barton Birthplace Museum of North Oxford and International Fairgrounds of Uxbridge did not respond to the 2019 survey. For the full list of tourist attractions, see WBJ's Book of Lists:
(a) Figure for the 2018 season.
- Compiled by: Stephanie R. Meagher,
Copyright 2017 New England Business Media