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WBJ Features

Advertising Information

Worcester Business Journal is a bi-weekly, subscription-based business publication. It has a total readership of 30,000 affluent and educated business decision-makers. Worcester Business Journal is the ideal place to market both business-to-business and high-end products and services.

Advertisers in Worcester Business Journal use the publication to accomplish many marketing goals, including:

  • Reaching otherwise inaccessible decision makers
  • Securing leads for salespeople
  • Creating a favorable impression of your company
  • Building company brand and image
  • Stimulating word-of-mouth advertising
  • Supporting direct sales efforts
  • Increasing market share
  • Keeping current customers sold
  • Introducing new products and services
  • Developing new customers
  • Gaining a competitive edge
  • Supporting other marketing efforts

 

Download our Media Kit (PDF) | Contact our sales department for a rate card.

Download the 2009 Editorial Calendar.