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Fitness company eyes MetroWest for Mass. launch

Blink Fitness, a New York City-based gym chain, is ready to move into Massachusetts, with its sights set on the MetroWest region.
The company has its sights set on the suburban MetroWest communuty, including towns such as Natick, Framingham and Westborough. According to Blink Fitness President Todd Magazine, although it started in New York City, the company’s model of an upscale gym at a lower price resonates in these types of communities.

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