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Business cards play more of a marketing role in digital era

When Cathy DiPilato started her new organic produce bag line this month, she took advantage of a branding opportunity few in other fields would have. When she came up with a business card, she made it not a card at all.
DiPilato's business cards are, in fact, miniature versions of her cotton bags, complete with ner name, phone number, website and a description of her business, B-Organic.
The Worcester resident re ...

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