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Advertising, Media & Marketing

UPDATED: Auburn printing plant to close, up to 33 will lose jobs

Michael Novinson |

Mass Web Printing's facility in Auburn will close July 3 as part of the company's sale, resulting in the loss of up to 33 jobs.

Report: T&G lays off at least 20 as new owner takes over

Michael Novinson |

The Telgram & Gazette of Worcester laid off at least 20 news staffers Monday as a new owner took the helm.

T&G sold to Fla.-based media group

Rick Saia |

The leading daily newspaper in Central Massachusetts will soon have its third owner in less than a year.

Secretary of State alleges billion-dollar Ponzi scheme by Marlborough company

Emily Micucci |

Secretary of State William Galvin has filed a civil complaint against Marlborough marketing firm TelexFREE, alleging the company is "merely a veiled pyramid and Ponzi scheme"...

Survey: Social media key to reaching millennials

A new study by Wakefield-based SDL confirms what many likely could have guessed: If you want to appeal to millennials, you need to be using social media.

What’s your ‘brand?’ If you don’t know, start by asking ‘Who am I?’

Ken Cook |

It seems that everybody is a brand today, intentionally or not. The emergence of social media platforms, instant access to information and global connectivity all contribute to the...

Firms with similar names can sow confusion, or provide mutual benefit

Emily Micucci |

Choosing a name is arguably the most important branding decision a company will make. Usually, the name is designed to be catchy and give an organization distinction.

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