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Advertising, Media & Marketing

Tutor.com to acquire The Princeton Review

Emily Micucci |

Media and internet company IAC said it will acquire The Princeton Review, the Natick-based test preparation and college admission services company owned by Charlesbank Capital Partners.

UPDATED: Auburn printing plant to close, up to 33 will lose jobs

Michael Novinson |

Mass Web Printing's facility in Auburn will close July 3 as part of the company's sale, resulting in the loss of up to 33 jobs.

Report: T&G lays off at least 20 as new owner takes over

Michael Novinson |

The Telgram & Gazette of Worcester laid off at least 20 news staffers Monday as a new owner took the helm.

T&G sold to Fla.-based media group

Rick Saia |

The leading daily newspaper in Central Massachusetts will soon have its third owner in less than a year.

Secretary of State alleges billion-dollar Ponzi scheme by Marlborough company

Emily Micucci |

Secretary of State William Galvin has filed a civil complaint against Marlborough marketing firm TelexFREE, alleging the company is "merely a veiled pyramid and Ponzi scheme"...

Survey: Social media key to reaching millennials

A new study by Wakefield-based SDL confirms what many likely could have guessed: If you want to appeal to millennials, you need to be using social media.

What’s your ‘brand?’ If you don’t know, start by asking ‘Who am I?’

Ken Cook |

It seems that everybody is a brand today, intentionally or not. The emergence of social media platforms, instant access to information and global connectivity all contribute to the...

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