January 22, 2015

Rotmans leader launches new firm

The head of Rotmans Furniture in Worcester has launched a Boston-based distribution company that aims to sell eco-friendly materials and components for the home furnishings, apparel and other markets.

Steve Rotman, president and CEO of Rotmans, said the new firm, Nature's Home Solutions, will look for "certified sustainable, high quality, durable materials and materials technologies" that will be both allergy- and eco-friendly.

"As a retailer, we recognize our customers increasingly want natural, sustainable, allergy-friendly furnishings for their homes that are healthy, environmentally responsible, and safe," Rotman said in a statement prepared and distributed Thursday.

Tomas Eisenberg, the founder of Global Bedding Connections, a bedding consulting firm, will oversee Nature's Home Solutions. He was previously vice president of strategic marketing for Latex International, which makes latex mattresses and pillows.

"Tom is ideally suited to lead Nature's Home Solutions (NHS) as his position will draw upon his successful leadership at posts in sales, marketing, operations, developing international and domestic distribution channels and direct-to-retail strategies at Latex International," said Rotman.

NHS is first targeting the home furnishings industry and has signed its first distribution agreement with Vystar Corp of Atlanta, manufacturer of Vytex Natural Rubber Latex. Vytex is a multi-patented, all-natural raw material that contains significantly reduced levels of non-rubber particles and proteins found in natural rubber latex.

Rotman added: "If we can help our fellow retailers and their manufacturing partners deliver healthier, natural products for consumers while protecting the rainforests and our environment, then Nature's Home Solutions will have succeeded in its mission."

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