Working with younger millennials: 8 ways they can help
How can one drive growth and productivity by working with students? For many businesses, it's traditional internships. For others, the most effective way to utilize students' talents is through short-term projects.
What are the things that millennials, specifically college students, do very well? There's a new class graduating soon from college, so here are eight examples of how businesses are reaping the benefits of working with students:
1) Social media marketing
With people spending more time online, we know the importance of having a consistent social media presence. But it can be quite time-consuming to create content and distribute it across various platforms. Who better to handle this than a student who has grown up with social media?
2) Blog posts and other content
Blogs, email newsletters and other forums are great ways to engage customers and prospects. Similar to social media, creating quality content requires time and effort. Many college students are skilled writers.
3) Promotional videos
Promotional videos can be highly effective in spreading your message, and they're quickly growing in popularity. Modern technology has made it much easier to produce quality video, and millennials have grown up with it.
4) Lead generation
Have a contact database that needs to be cleaned up? Or need to identify new prospects and gather their contact information? There are students who are adept at tracking down email addresses and sending cold emails.
5) Data entry and analysis
Who doesn't have a massive, unorganized spreadsheet that they would love to have cleaned up and reorganized? There are talented students who excel at turning them into efficient, easily searchable databases of important information.
6) Graphic design
Well-crafted marketing materials are key to any business, but they can be expensive. Through experience with the Adobe Creative suite and their knowledge of new design apps and technologies, students are skilled at creating professional-quality presentations, trade-show materials and other graphics.
7) Market research
With so much on your plate, it's not easy to shift focus and research the latest competitors in your market or new products that could make your business more efficient. Students are already in study/research mode and are a great resource for uncovering and synthesizing this important information.
8) Website development
Having grown up on the internet, students have valuable insight into what an engaging site looks like, and have created home pages for businesses and improved websites. Development costs are rising as more firms expand their online operations, making skilled students a more cost-efficient solution.
Colin LeStrange, a Worcester native, is co-founder of HelpU, based in New York, which links businesses with talented students. Learn more at www.TheHelpU.com.
WBJ Web Partners
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