Starting a business
10) Start with a great idea. You're more likely to be successful if you start your business on an idea that you're passionate about, an idea that fills a need and an idea you believe in.
9) Get out and meet people. Build your network to meet people and possibly learn from them. Great opportunities exist with networking groups, community organizations and chambers of commerce.
8) Be flexible. How you initially envision your new business may not be how it develops. Be open to changes and even different directions, as it might be more practical.
7) Get noticed. Develop a marketing plan and determine what makes the most sense in terms of advertising, public relations, website and social media. You want people to know who you are and what your business is all about, and you want to keep people informed.
6) Don't let setbacks destroy you. Even though your business plan looked great on paper, it may not fall out the same way in real life. Stay optimistic, and work through challenges by shifting your thinking when you can and accepting the situation when that is all that's left to do.
5) Recognize your limitations. We have a great idea for a product that's an alternative to headphones, but our background is in business and medicine. We don't have to be experts in speaker technology or prototype design to come up with a great product.
4) Make good partnerships. We do need to identify good business partners who have the expertise to make our vision a reality.
3) Use like-minded people. Whether partners, employees or board members, surround yourself with people you trust, people you work well with and people who can make your business be the best it can be. This is not to say that you need people who agree with your every thought, but having people who see the whole picture will make everyone vested.
2) Expect the unexpected.
Contingency plans are not just smart business sense – they can sometimes save the day. Everything doesn't always go to plan, and it's easier to accept that when you're expecting it.
1) Be open to chances. Sometimes an opportunity comes when least expected. If it's something you really believe in, it's worth the risk.
The Proos co-founded Northborough tech startup Bluewire Audio LLC. They can be reached at aproos@bluewireaudio.com and emproos@bluewireaudio.com
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