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May 4, 2016

Worcester behavioral health provider rebrands

Brockton-based South Bay Mental Health, which has a facility in Worcester, has rebranded itself at a time when the company’s internal structure and processes have changed.

The 30-year-old company changed its name to South Bay Community Services and adopted a new logo, in an effort to emphasize the variety of behavioral health services it offers and its commitment to clients. The new logo shows a mosaic sunset on the bay, which represents the company’s mission to encourage its clients to become as self-sufficient as they can. The end result of that is a complicated puzzle of health when the pieces work together, according to a press release

South Bay Community Services employs 85 employees at its Worcester facility, which offers a mental health clinic, day services, early childhood services and children’s behavioral health initiatives. The company serves more than 3,000 consumers in the Worcester area annually.

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