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May 9, 2016 2016 Family Business Awards: Midsize Family Business

AVATAR Computing

In addition to government contracts in Massachusetts, Alabama, Texas and California, AVATAR has been steadily growing its technology support services within Worcester. Mostly from word of mouth, its client base has grown from just under 10 commercial clients to serving dozens of small businesses in the Greater Worcester area. The company has contracts with one of the largest office parks in New England and, most recently, was awarded a contract with the Worcester city government. AVATAR has doubled the size of its commercial team, recruiting mostly within Central Massachusetts, reaching out to the region’s colleges.

In order to maintain its family values while maintaining its strength in the marketplace, Randy Foster and his two sons – Matthew and Whitney – built their company based on trust and ingraining the concept of “people first” into its culture and customer relationships. The trio also relies on their diverse backgrounds to adapt to the changing marketplace. Randy is a retired lieutenant colonel in the U.S. Air Force, serving on combat crews as a master navigator, which helps him bring structure to AVATAR. Matthew spent five years in the Massachusetts Air National Guard, graduated with a degree in fine art history from the Massachusetts College of Art, and earned technology certifications before starting his own company called Matthew Foster Consulting, which was the precursor to AVATAR. Whitney began his career in information technology working for AT&T before transiting over to support the U.S. Air Force facility at Hanscom Air Force Base in Bedford, and he contributes to the business strategy at AVATAR with his degree in business administration from Granite State College.

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