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June 21, 2016

Ball bearings company rebrands

Bearings Specialty Company, Inc. has rebranded itself as BSC Industries.

Canton ball bearings company Bearings Specialty Company, Inc., with an office in Worcester, has rebranded itself as BSC Industries and adopted a new logo to go with it.

The company, which distributes bearings, power transmission, stepper and servo motors, electrical products, and integrated control systems, launched the rebranding last week to reflect the evolution of its product and service offerings.

Over the past five years, the company has grown to 60 employees, operating from seven locations. Their electrical product offering expanded, an integrated control systems division was established, and the company expanded into a range of engineering, clean room and manufacturing services. Because of these changes, a rebranding had to happen, said Peter Fitzpatrick, treasurer of BSC Industries.

“We wanted to establish new branding for the company that really reflected our product and service offering and also conveyed that this company is a growing, dynamic part of product design, development, and manufacturing not only in the northeast but also on a national and international basis,” said Fitzpatrick.

The company sells products and provides engineering and value added services from its seven locations across New England.

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