Please do not leave this page until complete. This can take a few moments.
10) Social media isn’t your friend. Sponsored content is prohibited, and platforms do not care to make the distinctions between THC and CBD.
9) …but SEO is. Since paid advertising is not an option at this point in the cannabis industry, get around the restrictions by taking full advantage of organic SEO techniques. You can support your endeavors by creating a blog with relevant and valuable posts.
8) Email marketing works. Cannabis will attract the eye of your email marketing targets.
7) Open rebellion: cannabis industry channels. It’s the brave soul daring to challenge the Google-Facebook duopoly, but a number of channels support the promotion of cannabis: Weedmaps, Ganjapreneur, Cannabis Business Executive, Marijuana Business Daily and Women of Cannabiz.
6) Be intelligent. This is an industry attracting individuals from across the social spectrum. Tailor your content for greater effect.
5) Understand the product. Unless you can position yourself as an expert, the audience will know.
4) Understand the restrictions. Cannabis may be legal for recreation and medicine in Massachusetts, but that is not the same for Rhode Island. Confuse the two and your marketing is going to be in big trouble.
3) Your client may not be compliant. Ensure your client is compliant before you dive in. Those few minutes could be invaluable in the long run.
2) Society needs educating. One person I spoke to feared “legalizing pot will bring America to its knees.” Marketing agencies have the important, but delicate task, of educating society.
1) It’s good to cross pollinate. By becoming visible in industries such as craft beer, you can benefit from an industry with an existing footprint.
Stay connected! Every business day, WBJ Daily Report will be delivered to your inbox by noon. It provides a daily update of the area’s most important business news.
Sign upWorcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Get the news and information you need from the award-winning writers at WBJ. Don’t miss out - subscribe today.
SubscribeWorcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
See Digital EditionStay connected! Every business day, WBJ Daily Report will be delivered to your inbox by noon. It provides a daily update of the area’s most important business news.
Worcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Get the news and information you need from the award-winning writers at WBJ. Don’t miss out - subscribe today.
Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
In order to use this feature, we need some information from you. You can also login or register for a free account.
By clicking submit you are agreeing to our cookie usage and Privacy Policy
Already have an account? Login
Already have an account? Login
Want to create an account? Register
This website uses cookies to ensure you get the best experience on our website. Our privacy policy
To ensure the best experience on our website, articles cannot be read without allowing cookies. Please allow cookies to continue reading. Our privacy policy
0 Comments