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WBJ Features
WEDNESDAY, JULY 30, 2008
DoubleTree Hotel, 5400 Computer Drive, Westborough, MA 01581
Click here to view PDFs of the PowerPoint presentations from the event.
Click here to view photos from the event.
In today's economy, almost every business relies on its key producers to attract new clients and expand business with existing ones. If you want to provide your sales, new business development and customer support staff with PROVEN TOOLS to be more effective, don't miss the Central New England Sales Summit - a day of training and learning that is sure to help your producers improve their skills and drive more business for you.
How to Sell the Way Each Prospect Wants to Buy
Featuring nationally known Trainer and Consultant Scott Michael Zimmerman
Scott is managing partner of the Platinum Rule Group and co-author with Dr. Tony Alessandra of The Platinum Rule for Sales Mastery and three other books. He has worked with hundreds of large and small organizations to help them harness the power of persuasion and leverage today's technology to enhance all their communications.What you'll learn in this session:
How to leverage one-to-one marketing.
How to make more sales with less effort.
The 5 phases of effective selling.
How to grow your customer base through referrals.
A. Using an on line strategy to increase your sales
(blogs, social networks, personal pages, email, CRM).
A panel of experts will discuss how companies and individual salespeople are using the power of the web to better manage their business and create new sources of qualified leads.
Panelists include: Mark Roberge and Peter Caputa of Hubspot and Dave Hurlbrink of Landslide: Sales Workstyle management
B. Sell more effectively with a logical Sales Process
Do you have a sales process? Is it structured? Do you follow it? Does it create consistent results? Learn how to make your process work better for you by improving on that process to close more sales. A. Handling objections – How to not let a weak economy
get in the way of your sales!
A slowing economy can generate resistance and produce a set of objections that you or your team may not be ready to handle. Learn how to turn resistance into opportunities, and market challenges into increased market share for you and your company. B. Best practices - Coaching and motivating today’s sales force
If salespeople report to you then you must coach and motivate them to perform under increasingly difficult conditions. Learn what works to get the most out of your salespeople, even in a challenging economy.
Produced by the Worcester Business Journal in cooperation with
Unique Selling Systems and David Kurlan & Associates Inc.
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