Spencer Savings Bank Searching For New Look

Spencer Savings has launched a new ad campaign in order to freshen up its image.

The 138-year-old bank, which has $380.7 million in assets and five branches, is keeping its tagline — Your Bank for Life — but it’s sprucing up its image.

Stronger visuals, like a toddler’s feet in adult shoes, are now the predominant images for the bank’s print and billboard advertisements.

Those examples hit the public on June 1, as the bank rolled out a new, direct-mail advertising campaign.

“It’s important as a bank to evolve with the times and refresh our face to the community from time to time,” said K. Michael Robbins, the bank’s president and CEO, in a press release.

That evolution has taken the bank to the world of social networking, where it is now posting material on Facebook, though only through advertising. The bank is considering, but does not yet have, a Facebook page of its own.

“We’re trying to stay current so people don’t see us as a conservative organization,” said Deborah Gradowski, the bank’s vice president of personnel and marketing. “We want to attract all the market ranges from young people to people who are retired.”

The bank’s print material now is more reflective of its web site, which relies heavily on various photos of people and couples at different stages in their lives.

A refreshed online presence is in the works, but the bank, which is now working with a new marketing company, has yet to implement any changes.