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Updated: May 2, 2022 / The Power 50 for 2022

2022 Power 50: Damien Goudreau, Nate Lanier, and Dean Rohan

Photo | Courtesy Tree House brewery co-founders Damien Goudreau, Nate Lanier and Dean Rohn are pictured at the groundbreaking of their Monson facility in 2015.
Damien Goudreau, Nate Lanier, and Dean Rohan Titles Co-founders & owners Company Tree House Brewing Co., in Charlton Read all the 2020 Power 50 profiles here
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In fewer than 10 years, Tree House snowballed into the largest brewer in Central Massachusetts, and it shows no signs of slowing. The brewery produced 41,500 barrels of beer in 2020, 700 more than any other brewery in the region.

At a time when other breweries struggled during the coronavirus pandemic, Tree House largely stood tall, thanks largely to its unique business model. The company doesn’t distribute its beer anywhere but at its facilities, encouraging people to come visit its operations. This would seem to run contrary to craft brewery success in the pandemic, since taproom sales slowed while sales at retailers skyrocketed, but Tree House has built a loyal customer base, whose fans are more than willing to make the sojourn for a limited selection of beers.

In January, Tree House opened its incredibly expansive 100,000-square-foot facility in Deerfield, marking the company’s foray into the entertainment industry, as it includes a house theater currently booking the likes of folk singer-songwriter Graham Nash. The move means Tree House now owns and operates five facilities: a brewery, coffee roastery, and distillery in Charlton, breweries in Monson and Deerfield, a taproom and brewery on Cape Cod, and a farm fermentory in Connecticut.

Co-founder and owners Damien Goudreau, Nate Lanier, and Dean Rohan are notoriously media-adverse and are quick to give credit for Tree House’s success to the brewery’s employees. Yet, the co-founders set the tone for brewery and seem to constantly have expansion on their minds. It’s hard to know what could be next for the entrepreneurs. Goudreau and Lanier purchased a 50-acre parcel next to their Charlton headquarters for $2 million in February, hinting at continued growth for their beer empire.

Read all the 2020 Power 50 profiles here

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