2024 Power 100: David Bagdon
Photo I Courtesy of Bagdon Advertising
David Bagdon
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As local news outlets are struggling just to stay alive, the Community Advocate excels at the important service of providing Central Mass. communities with the information they need, under the longtime leadership of David Bagdon.
Bagdon first began working alongside his father at what eventually became the Community Advocate Newspaper in the 1970s, taking over control of the publication upon his father’s passing in 1984 and keeping it as one of the few locally owned media organizations in Central Massachusetts. Today, the hyper-local publication receives more than 130,000 pageviews per month. Originally founded as the Community Advertiser, the paper plays an important role in connecting companies with customers, having worked with more than 1,000 local businesses in its history. The Advocate regularly breaks news in its MetroWest coverage area and is often the only media outlet at key community events, like town meetings.
Bagdon has expanded the business, as it is now produces the Hopkinton Independent and the Fifty Plus Advocate, the oldest continuously published senior-focused market publication in the country, which Bagdon purchased in 2012.
The most difficult times for the business came during the early days of COVID, when it was unclear whether the printing presses would have the workers needed to run them or if the postal service would be available to deliver copies of the paper. Facing financial uncertainty, companies put planned advertisements on hold.
Bagdon pressed on, realizing readers still needed their news from a trusted and reliable local source.
“I have had the privilege of working alongside hundreds of passionate journalists and collaborators who have moved us forward consistently over these last 50 years to create publications I am very proud of,” he said.
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