40 Under Forty 2019: Rex Macapinlac
Rex Macapinlac, 28
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Marketing officer
Bay State Savings Bank, Worcester
Residence: Bellingham
Birthplace: Daly City, Calif.
College: Stonehill College
By day, Macapinlac runs marketing for Bay State, where he’s remade the bank’s social media sites; created ideas for its print, radio, television and billboard ads; and is working on redesigning the bank’s website for a September launch. In 2018, he was Bay State’s employee of the year. His alter ego, though, is Rex Mac, the young rapper who operated as an artist under the three-time Boston Music Award winner booking agency Lysten Boston and this year is nominated for #617Sesssions Artist of the Year. Macapinlac’s two roles often will combine themselves, as they did when he remade Sugar Hill Gang’s “Rapper’s Delight” to be a song about the bank and sang it to raise money for local pancreatic cancer research. He tours and has performed at events like the 2018 Boston Arts and Music Festival, as well as written for other artists. Even when he’s not rapping to raise money, he volunteers at social services organizations like Mustard Seed in Worcester and coordinates the bank’s collection of holiday gifts for the services center LUK, Inc. You’ll never see Macapinlac sweat; he’s unflappable, always willing to help anyone out, unfailingly professional and pleasant to work with. – Profile written by Grant Welker
What TV character is most like you? Arnold from Nickelodeon’s “Hey Arnold!” He’s stylish, unapologetically altruistic, and a reliable friend.
What are the hidden gems of Central Mass.? Buck’s Whiskey & Burger Bar makes an amazing burger and hot sauce, and The Muse Bar & Kitchen has a delicious negroni.
What would you tell a new marketing intern? Be wary of shortening attention span among online audiences, but never underestimate intelligence.
WBJ Web Partners
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