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November 15, 2023

Fidelity Bank names new chief of growth and client experience

A woman wearing a black suit jacket and a necklace Image | Courtesy of Fidelity Bank Joann Marsili, Fidelity's new executive vice president of chief growth and client experience officer

Fidelity Bank of Leominster has named Joann Marsili to the newly created role of executive vice president, chief growth and client experience officer.

Marsili previously served as Fidelity’s chief marketing and digital experience officer. In her new role, she will continue to be in charge of the bank’s marketing and digital transformation strategy while serving on the executive management team, according to a Tuesday press release from Fidelity.

“Over the past year, Joann has consistently delivered exceptional results in our marketing, digital transformation, and client experience efforts,” Ed Manzi, chairman and CEO of Fidelity Bank, said in the press release. “In her expanded role, she will continue to lead the delivery of our LifeDesign banking promise across many cross-functional departments as well as being the executive in charge of three sales units.”

Marsili earned her bachelor's degree from Pennsylvania State University and a master’s degree from Wilkes University in Pennsylvania. Before joining Fidelity, she spent two decades working for a community bank based in Pennsylvania. She is an Instructor for the American Bankers Association School of Bank Marketing.

Fidelity is the 12th largest bank in Central Massachusetts, when ranked by local deposits. The bank has $1.1 billion in deposits across 13 branches in the region, along with 166 employees, according to data from the Federal Deposit Insurance Corp. 

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