Indoor game complex opens in Natick Mall, brings Night Shift Brewing to Central Mass
Photo | Kate Weiser, courtesy of Level99
Night Shift Brewing at Level99 in Natick
Photo | Kate Weiser, courtesy of Level99
Dining space at Level99 in Natick
Photo | Cody O'Laughlin, courtesy of Level99
Food options at Level99 in Natick
Photo | Chris Winroth, courtesy of Level99
Level99 in Natick
A sprawling indoor game complex named Level99 opened in the Natick Mall on Monday, located in the former Sears, bringing the Everett-based Night Shift Brewing along with it.
A 48,000-square-foot venue with 43 rooms and a 450-person capacity, Level99 centers around physical, mental and skill-based challenges, of which there are 100 varieties, according to a press release from the company.
The venue also features a 92-seat Night Shift Brewing taproom, 140-seat Night Shift Brewing Beer Hall and a scratch kitchen.
“It’s two individually elevated concepts under one roof,” said Level99 CEO Matt DuPlessie, in a press release.
The business is backed in part by Ron Shaich, founder and former CEO of Panera Bread, who invested in the company through ACT III Holdings, a $300-million fund which invests in restaurants and consumer companies, according to Shaich’s website. Shaich is managing partner at ACT III.
“This is the first startup for Act III,” said Shaich in a statement. “What makes Level99 so compelling is the stand-alone strength of each individual element of the concept. You can come for the challenges, and stay for the food and beverage. Or you can come for the food and beverage, and stay for the challenges.”
Level99 will feature rooms that require unlocking, arena games, as well as what the company calls hunts. It opens every day at 11 a.m. and includes pricing for two-hour, four-hour and full-day options.
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