Mass. sees $4.87M in cannabis sales on 4/20 holiday, 54% less than 2024
Photo I Courtesy of Bud's Goods & Provisions
Bud's Goods & Provisions cannabis dispensary in Worcester
Massachusetts recreational cannabis businesses saw $4.87 million in sales on the unofficial cannabis holiday known as 4/20, a 54.3% decline from last year’s single-day record total of $8.5 million.
The three-day period surrounding Monday, April 20 saw a total of $14.62 million, a 23.2% decrease from last year’s three-day total of $18.45 million, according to data from the state’s Cannabis Control Commission.
The $14.62 million in sales was a record for Patriots’ Day weekend. The 4/20 holiday fell on Easter Sunday this year, compared to last year, when it fell on a Saturday.
“The commission recognizes the importance of the 4/20 cannabis holiday for our retailers and delivery businesses,” Bruce Stebbins, acting chair of CCC, said in a Wednesday press release announcing the sales figures. “Collectively, we were happy to see a new gross sales record for the Patriots’ Day holiday weekend and congratulate our licensees for making the most out of the sales opportunities.”
In terms of product type, cannabis flower accounted for $5.81 million, about 39.7% of the total sales volume seen in the three-day period surrounding 4/20 this year, according to CCC data.
Vape products were the second most popular type of product, accounting for $2.82 million in sales, followed by pre-rolled joints, which accounted for $2.1 million in sales.
Over the first three months of 2025, the state has seen about $393 million in adult-use sales, approximately the same total as the first three months of 2024. Worcester County accounts for the most sales of any of the state’s counties, with $3.6 million. Middlesex County has the second-highest amount, with $3.2 million.
April 20 became an unofficial counterculture holiday in the 1970s thanks to a group of rebellious students at San Rafael High School in California, although its exact origin remains a subject of debate, according to SF Gate.
As states across the country have legalized cannabis, the day has become more corporate, with cannabis businesses using it as a way to drum up sales with special deals and promotions.
Eric Casey is the managing editor at Worcester Business Journal, who primarily covers the manufacturing and real estate industries.
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