April 21, 2009
Polar In Distribution Deal
By Matthew L. Brown
Worcester-based Polar Beverages has inked a deal with Fever Beverage USA of Pennsylvania to distribute Fever, a drink that's supposed to "stimulate the body's senses."
Along with introducing new flavors, Fever said the distribution deal with Polar, the largest independent bottler in the country, would "pioneer a new growth segment in the functional beverage category."
In a press release, Fever said its namesake drink is all-natural and "provides a sense of euphoria" and energy. Fever is marketed as a stand-alone drink and a mixer for vodka, rum or tequila and as an energy drink and aphrodisiac.
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