Processing Your Payment

Please do not leave this page until complete. This can take a few moments.

June 4, 2024

Shrewsbury granted $186K to promote recycling efforts

plastic waste ocean Photo | Courtesy of The Ocean Cleanup The Ocean Cleanup project has deployed ships all over the world to remove plastic and other waste from bodies of water.

The Town of Shrewsbury was awarded a $185,600 grant from lobbying group and trade association American Beverage to provide new recycling containers for nearly 12,000 households. 

The grant will allow Shrewsbury to make the shift to single-stream recycling, which allows residents to place their recyclables in a single container, according to a Monday press release from American Beverage. The grant will fund a program to show residents how to keep their recyclables free of contamination, which would allow the materials to be remade into new products. 

“American Beverage is excited to support Massachusetts’ efforts to make recycling more accessible and convenient for residents across the state,” Kevin Keane, president and CEO of American Beverage, said in the press release. “Investments like these ensure our bottles and cans are collected and remade into new ones, creating a circular economy for recyclables that conserves resources and protects our environment.”

Between 20 billion and 34 billion plastic polyethylene terephthalate bottles produced and sold by the non-alcoholic beverage industry enter the ocean each year, according to a 2020 report by Oceana, an international advocacy organization dedicated to ocean conservation. 

Through the grant, Shrewsbury will collect an estimated 11.8 million pounds of new recyclables over the next decade, including 460,000 pounds of recycled polyethylene terephthalate and 153,000 pounds of recycled aluminum. Shrewsbury is the fourth project in Massachusetts funded by American Beverage, alongside Falmouth, Methuen, and Danvers. 

American Beverage, founded in 1919, is a U.S. government lobbying group representing the beverage industry. Its members include producers and bottles of soft drinks, such as Coca-Cola, PepsiCo and Keurig Dr Pepper.  

American Beverage’s initiative, Every Bottle Back, is led by its members and other partners including New York City investment firm Closed Loop Partners, The Recycling Partnership non-government organization in Washington, D.C., and the World Wildlife Fund nonprofit to reduce soft drink beverages plastic footprint. The initiative has worked to make fully recyclable bottles, support recycling efforts, invest in recycling infrastructure, and measure their plastic footprint, according to the American Beverage website. 

Sign up for Enews

WBJ Web Partners


Order a PDF