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International rubber sole manufacturer Vibram has formed a North American promotional athletic team featuring eight new athletes, from sports ranging from skyrunning to ultramarathoners.
Founded in Italy, with a production plant in North Brookfield, Vibram’s soles and shoes are specifically designed for athletes and outdoor enthusiasts who rock climb, mountain bike, ski, and trail run.
Through the company’s promotional athletic teams, Vibram supplies selected athletes with branded apparel and footwear throughout their training periods and competitions, according to a Vibram spokesperson in a written statement.
Prior to the United States, Vibram formed teams in Europe and China.
The 2022 United States athletic team is composed of the following athletes:
Vibram plans to study the use of its products in athletic competitions to gain insights into future product developments through product testing and feedback.
“The value of sport has always been intrinsic to the DNA of Vibram and since its foundation we have been committed to supporting athletes. Our expansion into the U.S. allows us to get to know the community even more as we develop products together with each athlete, gaining insights into their product and performance needs," said Fabrizio Gamberini, president and global chief brand officer of Vibram, in a press release.
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Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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