Sandy Dunn
Updated: April 21, 2025
Opinion
Viewpoint: DCU Center connects people, strengthens Worcester's economy
By Sandy Dunn
The results of our April economic impact study reaffirm what we and so many others have long known: the DCU Center is a powerful engine for Worcester’s economy. For 43 years, the City of Worcester and the Civic Center Commission have made critical investments in the venue, aligning with our shared commitment to growth, attracting visitors, and ensuring the DCU Center remains a key driver of economic and community development.
Over the past decade, the facility generated more than $204 million in direct spending, welcoming nearly 700,000 visitors in 2024 alone. While the economic impact is significant, our story extends beyond the numbers. The DCU Center is more than an arena and convention center; it’s a cornerstone of Worcester’s cultural identity.
Each year, our venue hosts a diverse range of events, from sold-out concerts and Worcester Railers games to trade shows, meetings, and conventions. These events create lasting experiences, connect people, and build relationships extending beyond our walls. Local restaurants and hotels benefit, as increased foot traffic boosts their business. Hotel managers highlight how out-of-town visitors extend their stay to explore Worcester’s growing arts, dining, and entertainment scenes.
The overall findings from the study, commissioned jointly with Digital Federal Credit Union — our naming rights partner — further highlight our shared dedication to fostering growth and supporting local businesses, ensuring our communities continue to thrive.
More than 20% of visitors travel more than 50 miles to attend events at the DCU Center, contributing to the local economy. With an annual economic output averaging $46 million, our role as a tourism driver is undeniable.
But our impact goes even further: We provide a stage where both local and national talent shine, a gathering place for community events, and a venue where unforgettable memories are made.
While we celebrate the successes outlined in the study, we recognize the dedicated employees who are the heart and soul of the local ASM Global team. Their hard work behind the scenes ensures every event runs seamlessly, creating the exceptional experiences that keep guests returning.
The venue’s impact goes beyond dollars; it’s seen in the connections made, the businesses supported, and the city’s ongoing growth. As Worcester looks to the future, we are proud to stand at the center of it all, playing a pivotal role in enhancing the quality of life in the city and welcoming visitors to the DCU Center.
Sandy Dunn is ASM Global general manager at the DCU Center in Worcester.
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