WBJ projects division launches Central Mass. wedding guide: We Do!
We Do!'s website and social channels are live with its first print edition coming this fall.
The special projects division of Worcester Business Journal has launched its first-ever wedding guide, a website and magazine designed to equip couples with the inspiration and resources needed to plan their Central Massachusetts weddings.
We Do! features columns from industry experts, profiles of real-life weddings, and curated lists of local vendors including bakers, venues, entertainment, and officiants in Greater Worcester, the Nashoba Valley, Blackstone Valley, MetroWest, North Central Mass., and Central Mass. South.
“WBJ is an established, locally owned publishing company, and we figured: Who better to fill the open niche of a regional wedding magazine and digital brand than us with We Do!?” WBJ Publisher & CEO Peter Stanton said.
In addition to We Do!’s website and print editions, the publication offers daily wedding inspiration, behind-the-scenes snippets, and local wedding stories on its Instagram and Facebook.
The We Do! publication is the sole wedding magazine created specifically for the Central Massachusetts region and isled by Project Manager Suzanne DeGeorge and WBJ General Manager Kris Prosser.
“While our niche has been in the B2B space, expanding to serve the wedding sector in a market we know well is a natural fit,” WBJ Publisher & CEO Peter Stanton said. “We will leverage our design, editorial, sales and publishing skills to serve a new audience.”
Click here to sign up for a free copy of the first magazine edition, coming this fall. To be a featured couple in We Do!, click here to submit an application.
Mica Kanner-Mascolo is a staff writer at Worcester Business Journal, who primarily covers the healthcare and diversity, equity, and inclusion industries.
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