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June 6, 2023

WooSox partner with Canal District businesses for rewards program

A dog and smiley face mascot gesture outside of a store: Creative Cakes Cafe. Photo | Courtesy of Worcester Red Sox WooSox mascots outside of Creative Cakes Cafe

The Worcester Red Sox are partnering with Canal District and Green Island businesses to encourage fans to patronize businesses in the neighborhood by offering discounts and reward points. Meanwhile, on Thursday the team will unveil an augmented reality game for fans to play during games.

“The Canal District is a thriving part of Worcester’s resurgence,” Jordan Sealey-Ashford, the WooSox’ coordinator of marketing & WooSox Rewards, said in a Monday press release from the team. “Our new collaboration rewards fans for visiting restaurants, shops, and other businesses in the Canal District, and rewards our neighbors by helping to ensure they benefit from the increasing vibrancy downtown.”

Fans who sign up for the WooSox Rewards program can get deals or loyalty points at a list of businesses, which currently includes 15 local stores, bars, and restaurants. Loyalty points can be redeemed at the park for concessions and gift shop items.

Businesses currently participating are:

  • Bedlam Book Café: 10% off rotating monthly smoothie specials and 15% off baseball books
  • BirchTree Bread Co.: Loyalty points for bringing receipts to the WooSox Rewards headquarters
  • Boland’s Bar and Patio: An exclusive WooSox Rewards menu
  • Bri’s Sweet Treats: 5% off any item and spend $50+ to receive a free Bri’s Sweet Treats tee
  • Creative Cakes Café: Loyalty points for bringing receipts to the WooSox Rewards headquarters
  • Crompton Collective: Loyalty points for bringing receipts to the WooSox Rewards headquarters
  • Evolve Fitness and Training: A $5 day pass, 10% off apparel and supplements, and 10% off personal training sessions.
  • Haberdash: A 10% discount on purchases by presenting game tickets
  • Scoop Drip: 5% off select Scoop Drip T-shirts
  • Steel & Wire Cocktail Lounge: An exclusive WooSox Rewards cocktail menu
  • Suzette Creperie & Cafe: Loyalty points for bringing receipts to the WooSox Rewards headquarters
  • Table Talk Pies: Three 4-inch pies for $1 and $1 off any pie shake
  • The District Wood Fired Kitchen: A discount on select menu items
  • Thomas Rothwell Spa: 20% off massages, facials, and spray tans
  • 107 Tap: An exclusive WooSox Rewards menu and loyalty points for bringing receipts to the WooSox Rewards headquarters

“We have enjoyed building relationships with our neighbors in the Canal District, and we continue to seek ways to help make sure they prosper from the crowds that come to Polar Park,” WooSox President Charles Steinberg said in the press release. “Retail establishments crave the arrival of more than a half million customers; we try to work with each business to see how we can best help them.”

The WooSox are also partnering with Workers Credit Union of Littleton and LinkToVR, a Boston-based augmented and virtual-reality company, to create Workers Reality, an augmented reality game where fans unlock baseball-themed AR content, with the ability to win prizes ranging from a poster to a WooSox prize pack with four season tickets for the 2024 season, attending batting practice with the players, and customized team jerseys.

The AR game will be unveiled in a press event on Thursday and debut at the Friday home game against the Rochester Red Wings.

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Stephen Quist
June 7, 2023

It's the Green Island Canal District no matter how much the very few people want to believe otherwise.
Worst name brand marketing effort ever in trying to erase the city's history.

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