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January 3, 2022

Worcester, Fitchburg cannabis firms ink deal to include products from NBA players, celebrities

Photo | Matt Wright Laury Lucien and Ulysses Youngblood and, co-founders of the Worcester dispensary Major Bloom.

Adult-use cannabis dispensary Major Bloom of Worcester is partnering with cannabis company The Hub Craft, LLC of Fitchburg to collaborate on retail and manufacturing partnerships, the two companies announced.

Among the collaborations is a partnership centered around launching limited-edition celebrity pre-rolls from former NBA players Paul Pierce and Gary Payton, as well as celebrities Whoopi Goldberg and Freeway Rick Ross, according to the announcement dated Dec. 16.

Major Bloom was and is among the dispensaries to sell the limited edition brands, and the company helped distribute the products to dispensaries around the state, Major Bloom president Ulysses Youngblood said in a statement.

The limited edition brands went on sale on Dec. 20.

The Hub Craft, LLC plans to pursue cannabis cultivation, manufacturing, and adult-use dispensary locations. The company has facilities in development in Clinton, Fitchburg, and Holyoke.

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