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At its core, WBJ’s Best of Business awards are a popularity contest. Starting in October, WBJ asked its readers to begin voting on the best Central Massachusetts companies and organizations in more than 50 categories. Although we monitor for problems like ballot-stuffing, the businesses with the most reader votes win their categories and are labeled the best in their fields. Traditionally, the winners of these categories tend to be the businesses who most effectively mobilize their customers and supporters.
While shifting cultural norms in the business community have found hiring managers outwardly working toward hiring a more diverse staff, studies in the last few years by organizations like McKinsey & Co. and Regent University found women and people of color are promoted less frequently than their white male counterparts. This produces a dynamic where company leadership at many organizations remains dominated by white males even as the company's employees become more diversified.