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Small consumer-facing businesses are beginning to turn to a relatively new way to raise financing for business expansion: Crowdfunding money from customers in exchange for discounted goods and services.

Stow sandwich shop Nan’s Kitchen raised $1.2 million to open a new storefront from customers, employees, and fellow professionals in exchange for equity. Additionally, Worcester coffee shop Cordella’s is raising funds on crowdfunding platform NuMarket, offering anyone who wants to invest gift cards totalling 120% of their investments. 

Would your business ever consider crowdsourcing financing from your customers?
Poll Description

Small consumer-facing businesses are beginning to turn to a relatively new way to raise financing for business expansion: Crowdfunding money from customers in exchange for discounted goods and services.

Stow sandwich shop Nan’s Kitchen raised $1.2 million to open a new storefront from customers, employees, and fellow professionals in exchange for equity. Additionally, Worcester coffee shop Cordella’s is raising funds on crowdfunding platform NuMarket, offering anyone who wants to invest gift cards totalling 120% of their investments. 

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