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Sponsored by: The Hanover Theatre & Conservatory for the Performing Arts
May 12, 2025

Customized Corporate Partnerships at The Hanover Theatre & Conservatory: Strategic Visibility, Exclusive Access, and Community Impact

Unity Mike Photography
Unity Mike Photography Volunteer Recognition Night '24
Unity Mike Photography
Unity Mike Photography 15th Anniversary Party
The McDonough Room
Dan Dionne Photography

As Worcester continues to grow into a hub for innovation, arts, and culture, The Hanover Theatre & Conservatory for the Performing Arts is stepping forward with a refreshed vision for corporate engagement. For the 2025-2026 season, the organization has launched an ambitious array of customizable partnership and sponsorship opportunities, carefully designed to align with business goals while advancing the arts in Central Massachusetts.

At the heart of this initiative is flexibility. Recognizing that no two businesses are alike, The Hanover Theatre has built a sponsorship structure that meets companies where they are—offering tailored experiences and visibility for every level of involvement. From regional small businesses to corporate powerhouses, partners can expect meaningful benefits that go beyond logo placement.

The Corporate Partner Plus package ($3,500–$5,000) offers a dynamic combination of ticket access, venue rentals, and advertising exposure. Businesses also gain inclusion in the Employee Discount Program, enhancing employee engagement, and visibility in both the printed programs and in the Franklin Square Salon.

For organizations seeking more strategic alignment, the All Access Club (starting at $8,500) delivers a bespoke experience. This level includes everything in the Corporate Partner Plus package, with the added benefit of choosing from a wide range of shows and a flexible FSS membership level ($2,500–$10,000+), crafted to reflect each partner's priorities.

Businesses looking to associate with specific aspects of the performing arts season can choose from several Series & Season Supporter options. Whether it's sponsoring the theatre’s education series, Broadway lineup, or accessibility initiatives such as audio descriptions and sign language interpretation, packages ranging from $7,500 to $20,000 offer high-impact exposure paired with tangible community benefit. Each includes prime advertising space, digital and print recognition, and exclusive behind-the-scenes access.

At the top tier, Show Sponsorships and Exclusive Series Sponsorships provide unparalleled visibility, including featured ads, recognition in lobby signage and pre-show announcements, and opportunities for client hospitality such as private dinners with the theatre’s President & CEO. For businesses seeking season-long influence, a 25/26 Season Sponsorship offers custom packages with prominent brand placement across all media and programs.

With limited opportunities available through June 30, 2025, The Hanover Theatre’s corporate sponsorships represent more than just marketing—they're an investment in Worcester’s cultural vitality. In a region where business and the arts increasingly go hand in hand, The Hanover Theatre offers partners a front-row seat to impact.

Contact Chris Thompson at 877.571.7469 x1752 or cthompson@thehanovertheatre.org to discuss your options and personalized service.