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December 8, 2021 Giving Guide 2021

The Hanover Theatre and Conservatory for the Performing Arts

Future Goals

1. Our first strategic goal is to be a destination through our theatre, conservatory and THT Repertory offerings.  We plan to have two full-week Equity Broadway tours in our subscription series, and to utilize the theatre for at least one high profile event geared to heighten our public profile and perceived value within our community in FY22.  We would also like to build our conservatory’s regional and national reputation by receiving at least one national grant, serve at least 16,000 students of all ages and demographics by presenting a student matinee series, provide at least seven exclusive performance opportunities for conservatory students and incorporate live accompaniment into weekly ballet company classes. THT Rep seeks to reach new audiences and increase the percentage of first-time ticket buyers by 20% by programming classics, modern-classics and classics-inspired works with major name recognition. We remain committed to delivering an excellent experience with each step of the customer journey and will be launching a new website with improved ticketing and donation processes and implementing procedures for reducing congestion in the box office lobby before events.  Our social media promotions will focus on increasing our customers’ on-site engagement and enhance their overall experience.

2. Our second strategic goal is to build our capacity.  We plan to increase contributed revenues to support the needs of our organization in order to reduce our dependence on earned revenue and to provide stability and a safety net.  We will develop practices that are bias- and “norm” -free that support a culture of philanthropy for all.  One of our objectives is to commit to a work environment that respects and values our current and future team members by revising personnel policies and implementing new initiatives that demonstrate healthy habits to achieve a healthier workplace culture and work/life balance. We will reassess and reorganize our administrative spaces to support organizational goals and we seek to make the best possible strategic use of our human resources.

3. Our third strategic goal is to embrace diversity, equity, inclusion and belonging (DEIB) so that our internal team represents our community.  We are in the process of establishing incremental annual goals to gradually and steadily increase the diversity of all aspects of our internal team to include BIPOC and other underrepresented populations.  We will be creating a DEIB committee that includes staff, board members and others to add different perspectives to this work.  We are also reviewing and revising all personnel policies, recruiting and hiring practices through a DEIB lens so that we can identify and address structural and cultural drivers of racism, unconscious bias and inequity within our organization.  We will continue to collect information during FY22 so that we can build an equitable and inclusive culture that is welcoming to all moving forward.

Giving Opportunities

As a nonprofit organization, we rely on the generosity of patrons, foundations, corporate sponsors and individual donors to help us fulfill our mission and vision.  It often comes as a surprise that only $3 out of each ticket sold goes toward supporting the needs of our historic building.  The best way you can provide critical support is to make an additional donation, either as a member, or in response to one of our fundraising appeals. Your donations also help maintain our Mighty Wurlitzer and fund community outreach and programs through our Access to the Arts.  There are many ways for businesses to align with our organization, from advertising in our publications to becoming show sponsors and corporate members.  We welcome Matching Gifts and urge you to find out more about Planned Giving to ensure that future generations may enjoy the performing arts here in central New England.  For the ultimate theatre lover, consider joining our All Access Club to enjoy every performance throughout the year along with all the benefits of our Franklin Square Society.

Volunteer Opportunities

We rely on volunteers to assist us in providing quality service to patrons attending events. Our ushers, ticket takers and greeters commit to at least one year of service and work at least two events per month after completing a comprehensive training program. Our administrative volunteers help prepare mailings, assist with data entry and other tasks for a minimum of 16 hours a month over a period of one year. We also have volunteer tour guides who dedicate a weekend a month to guiding groups through educational tours of the theatre throughout the year.  For more details, visit


At The Hanover Theatre and Conservatory for the Performing Arts, we restructured the organization in order to respond to the external factors impacting our business.  We realigned our operations to focus on our organization’s strategic priorities and support our long-term sustainability and growth.