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'Big data' becomes bigger deal in business, college

Big data represents a more nebulous and far-flung term than “innovation economy.” At its core, the term encompasses the ability to collect data and make sense of huge chunks of raw information.
Yet big data is also becoming important for businesses in optimizing profits and planning the future. That’s why companies large and small will employ about 500,000 people by 2018 whose jobs will be connected to big data, according to McKin ...

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