In the age of social media, where everyone has a built-in audience, business value can immediately and irreparably be damaged by a public relations crisis.
On March 29, XPX New England (XPX NE) will bring together business leaders and advisors from across Southeast New England to discuss how businesses can prepare and protect themselves in Averting the Crisis That Threatens Business Value. From public image issues tied to political support to product recalls and safety flaws, the reputation, and in turn value, of a brand can be tarnished with just a tweet. What starts as a PR problem can quickly impact the stock of a company, its value and its financial stability.
“Companies are too often surprised by external risks they had not anticipated but have the potential of jeopardizing the value of their business,” said Rudi Scheiber-Kurtz, president of XPX New England. “Those in the M&A and business transition space need to be asking themselves, how can we best prepare for a crisis? And, more importantly, how can we mitigate owner risk?”
Leading the breakfast discussion are Gregg Perry, a national expert in crisis communications, reputation management and branding; award-winning corporate attorney Kas DeCarvalho; trial lawyer and media relations expert Thomas Hoopes; and Janey Bishoff, a public relations leader who has navigated a range of crises for many well-known New England firms and international companies.
What: Averting the Crisis That Threatens Business Value
When: Wednesday, March 29, 2017
Where: Bryant University, Bellow Center
1150 Douglas Turnpike, Smithfield, R.I.
Time: 7:30am to 9:30am
Moderator: Gregg Perry, President, The Perry Group
Speakers: Janey Bishoff, CEO, Bishoff Communications
Kas DeCarvalho, Partner, Pannone Lopes Devereaux and O’Gara LLC
Thomas M. Hoopes, Partner, Libby Hoopes, PC
Registration: Free for XPX New England Members; $55 for Non-Members. Register online at https://exitplanningexchange.com/event-2450785
About XPX New England
XPX New England is a multi-disciplinary community of professional advisors and business owners who work collaboratively throughout New England to build valuable businesses and prepare and execute successful transitions. XPX NE members work in the best interest of their clients by offering perspective from a variety of transition stages and expertise.
XPX NE is a locally-controlled non-profit chapter of XPX Global, organized by national and regional leaders in the private company market. XPX has chapters in New England, Connecticut, Maryland, New York, Philadelphia, and Washington D.C. For more information, please visit https://exitplanningexchange.com/New-England.
FREE for XPX Members; $55 for Non-Members
Contact Donna Powell with any registration questions.
Donna Powell, email@example.com