101: Business Card Design
Networking events always advise attendees to “bring lots of business cards!” But what does it mean to have a business card that strategically markets you to its full advantage? If you’ve run out of business cards, what are some things to keep in mind when you order a new batch? Here are three ideas to help your business — and you — lure clients:
Use the entire card. This means the white (or ecru, or grey) space on the back. An often-ignored canvas, the backside of a business card can paint a masterpiece in terms of marketing. “Utilize the back … for product information, testimonials, a special discount or free trial … a calendar or something that they will want to keep and use,” said an article by Jeff Richards at CreativeBusinessAdventures.com.
Design and shine. What kind of design elements can set your card apart from the pack? Scott Ginsberg at BusinessKnowHow.com suggests you put all of your business cards you’ve received on your desk together, and see which ones stand out. Die cutting may be one creative way your cards can shine. He tells of a friend who works for a fire department. “Her business card has a charred hole … right through the middle of every card! It looks incredibly real.” You’re only limited by your imagination.
Make it personal. “Having your face on your card — whether it's a photograph, a drawing or a caricature — helps a contact remember you the next time he or she sees you,” points out an article at Entrepreneur.com. However, don’t forget the basics, as well: your name, title, company name, address, phone number(s), email and website. You don’t want potential contacts to match your name with your face — and then not be able to reach you.
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