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Social media has delivered small businesses a path around robotic marketing campaigns and a way into homes of current and prospective customers.
Many women in business are often one of few women – if not the only one – in the room, where they feel they aren't treated the same as their male counterparts.
Video marketing and advertising is nothing new. Just turn on your TV to realize this. In fact, the first official TV commercial aired back in 1941 – a 10-second spot for Bulova, a watch and jewelry company.
Nobody likes a know-it-all, and in business, the ramifications can potentially impact your bottom line.
Nearly 5 million data records are lost or stolen worldwide every single day, or 58 records every second.
In less than three years, Jessica Walsh has gone from selling “I Love Worcester” pins at area stores and festivals to running a retail store out of the DCU Center, feeding off the passion residents and visitors have for the city.
Ed Hyder grew up working in his family's market on Hamilton Street on Worcester's east side, so it was natural at 25 years old, he went into the business himself.
More than one year has passed since Gov. Maura Healey was sworn in as the 73rd governor of Massachusetts. Since then, Healey has spoken extensively about her commitment to attracting, retaining, and growing business in the state. To accomplish that goal, Healey and her administration have proposed and enacted several initiatives, including granting Central Massachusetts manufacturing businesses $600,000, allocating $458,000 to businesses training the disabled workforce, and most notably, filing the $3.5-billion Mass Leads Act aimed at bolstering the state’s life sciences, climatetech, and applied artificial intelligence industries.
At the same time, the Central Massachusetts Business Confidence Index dropped to 45.9 in April, the second lowest score in the index's history, reflecting declined views regarding the region's economic outlook.
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SubscribeWorcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
See Digital EditionStay connected! Every business day, WBJ Daily Report will be delivered to your inbox by noon. It provides a daily update of the area’s most important business news.
Worcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Get the news and information you need from the award-winning writers at WBJ. Don’t miss out - subscribe today.
Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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