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February 19, 2018
Focus On Social Media & Online Strategies

#SocialMediaWinners create fun, intimate connections with customers

Zachary Comeau

Social media has delivered small businesses a path around robotic marketing campaigns and a way into homes of current and prospective customers.

WBJ Web Partners

Today's Poll

Should Worcester impose limits on the installation of billboards?
Poll Description

On June 23, the Worcester Zoning Board of Appeals unanimously struck down a proposal to erect a digital billboard at 5 Norton Dr., a location visible along I-190 and shining light onto Indian Lake.

The digital billboard, proposed by Ohio-based Kenjoh Outdoor Advertising, would have stood 75 feet tall with a total of 820 square feet, which is bigger than the standard billboard size. At the zoning board meeting, Kenjoh Outdoor claimed the billboard would require less luminance than the maximum allowed under brightness and dimming control requirements, meaning the sign would not create unnecessary visual clutter nor would it substantially block visibility of signs on abutting lots.

Conversely, residents expressed concerns that the digital billboard would result in a number of negative environmental impacts, including interfering with wildlife, lowering property values, and posing traffic safety risks. 

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