Wachusett Brewery expanding alcoholic seltzer distribution
Ned LaFortune launched the Nauti Seltzer line in April under the Craft Cocktail Company.
After four months of sales, the makers of Nauti Seltzer are expanding the drink's distribution area west and south on the back of strong demand throughout the Northeast.
The hard seltzer was launched in April by Wachusett Brewing Co. of Westminster as a new range of products. After a positive reception following the initial Northeast roll-out, the company will now send the locally-made drink to Ohio, Illinois, Georgia, and Florida. The plan from the beginning has been to take Nauti nation-wide, according to Ned LaFortune, co-founder and president of Wachusett.
Along with the expansion, the company will be launching a variety pack of the drink that is a low-calorie alternative to alcoholic sodas and beer-alternatives that are gaining popularity.
The product is distributed under the name Craft Cocktail Company.
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