2023 Power 50: Valerie Zolezzi-Wyndham
Photo | Courtesy of Promoting Good
Valerie Zolezzi-Wyndham, founder & CEO of Promoting Good, in Upton
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Valerie Zolezzi-Wynham has her sights set on extending the impact of Promoting Good when she opens the PG Collaborative, a collaborative coworking space to allow for the fostering of relationships for creatives and entrepreneurs. She intends to open the space in Downtown Worcester, adding a physical footprint for connections, particularly among people of color.
Even before the PG Collaborative opens, Zolezzi-Wynham has made her mark on the region. Promoting Good, now past its five-year mark, has helped change the conversations around diversity, equity, and inclusion in the business community in Central Massachusetts, with high-profile clients such as UMass Memorial Health, the largest employer in the region. Promoting Good is showing no signs of slowing down. Next on the agenda is launching a program particularly for C-suite level employees to support leaders at the highest level implement effective equity work.
A Latina-owned business currently staffed entirely by people of color, Promoting Good emphasizes the enduring commitment required if businesses are truly committed to DEI work. Through its programs, Promoting Good is changing the model for how companies understand and implement equity.
Zolezzi-Wyndam is also a co-founder of Casita Cultura Latina, a nonprofit organization for intergenerational cultural events and creative activities.
How should professionals best use the power they wield? “Professionals should bravely use their power to role model diversity, equity, inclusion, and belonging leadership every day. Professionals should use the power they wield to uplift and amplify the voices and excellence of people with the least power in their organizations and in the community. They should promote good.”
Creative release: Art and culture help Zolezzi-Wyndham manage the emotional toll that work and difficult conversations about racism take.
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