Survey: Retail Banks Holding Off On Mobile Wallet Technology
Banks will hold largely off on investing in mobile wallet technology this year, instead opting to focus their digital investment dollars on more traditional mobile banking functions, according to a survey from Cambridge-based Forrester Research commissioned by the Consumer Banking Association.
The 19 biggest retail banks plan to spend one-third of their digital budgets this year on banking through smart phones and tablets. Focus areas will include features such as customer alerts, remote deposits and person-to-person payments.
Bank executives surveyed said they find digital wallet applications promising, but are taking a “wait-and-see” approach to that technology in 2012.
Nearly one in six adults in the United States are active mobile bankers, the survey said.
WBJ Web Partners
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