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The WBJ Marketplace

Content marketing with the trusted business news source for Central Massachusetts.

How content marketing works for advertisers

What the WBJ Marketplace means for your business

Content marketing with the Worcester Business Journal Marketplace allows you to create and share content in order to build your brand and help acquire new customers. 

Worcester Business Journal is an established media company with a large, loyal audience that is deeply engaged with our trusted, relevant business content. We are offering advertisers the opportunity to post content within the WBJ Marketplace section of Now advertisers can align and associate their content with WBJ in order to better define and control their marketing message,reinforce their expertise and market position and to positively promote their brand.

Adding a sponsored content strategy to your marketing plan can significantly amplify what you’re already doing in the marketplace:

Did you know that....

  • 94% of B2B buyers do online research before purchasing and may consult up to 10 sources before making a final decision
  • 84% visit your website
  • 77% use Google search
  • 41% read user reviews

Why do B2B companies use content marketing?

  • 82% for brand awareness: Enhance brand awareness by creating content that customers find interesting and valuable
  • 74% for lead generation: Build confidence in your brand
  • 71% for customer acquisition: Allows prospective customers to get to know your brand early in their decision making process
  • 68% for thought leadership: Establish your company as a thought leader, a credible authority
  • 64% for engagement: Build engagement with future customers
  • 57% for customer retention: Educate customers and prospective customers on the value of your products or services
  • 57% to increase website traffic: Drive traffic to your website and fuel your online presence via social media and SEO
  • 47% for lead management: Define who you are and what sets you apart
  • 45% for sales: Boost sales by sharing your expertise and putting a face on your brand

For more information on Content Marketing, contact general manager, Kris Prosser,

WBJ Web Partners