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Advice

  • 10 Things I Know About ... Deadlines

    Rick Saia June 10, 2013

    10. THEY'RE NECESSARY.

    Nothing motivates as well as a deadline. It injects structure into your job or your operation, helping you organize all you need to do.

    9. THEY CAN BE HARD …

    Rick Saia June 10, 2013
  • Know How

    Keep Your Marketing Message Simple

    Lisa Condit Special To The Worcester Business Journal June 10, 2013

    Do you sometimes feel overwhelmed by the sheer volume of activities, distribution channels, potential promotional opportunities and new trends or rules for social media?

    Lisa Condit Special To The Worcester Business Journal June 10, 2013
  • Know How

    Responding To a Crisis

    Michael Cohen Special To The Worcester Business Journal May 27, 2013

    It's the last thing you want to deal with, but you can't ignore it. When bad news strikes and reaches a crisis level, companies need to communicate promptly and thoughtfully to address, rather than inflame, the crisis.

    Michael Cohen Special To The Worcester Business Journal May 27, 2013
  • 101: Tips For Traveling With Technology

    May 27, 2013

    Business travel veterans are like sages, collecting tips and tricks over years of airline departures, arrivals and security checks. Technology, which is meant to make our lives easier, adds another element to the mix.

    May 27, 2013
  • 10 Things I Know About ... Manufacturing

    Robert Maguy Special To The Worcester Business Journal May 27, 2013

    10. YOU NEED TO SELL IT.

    Manufacturing was born because someone had an idea. An intuitive sales force seeks out a product need and determines if it's within the company niche.

    Robert Maguy Special To The Worcester Business Journal May 27, 2013
  • Know How

    Getting Around Marketing Speak

    David P. Kowal Special To The Worcester Business Journal May 13, 2013

    Sometimes it's difficult to figure out what marketing people mean.

    David P. Kowal Special To The Worcester Business Journal May 13, 2013
  • 10 Things I Know About ... Constructing A Meaningful Survey


    Ruth Winett May 13, 2013

    10. KNOW YOUR GOAL

    The sales department may use surveys to generate leads while product marketing may want feedback on product features and functions. 

    9. MASTER TERMS, CONCEPTS AND ISSUES


    Ruth Winett May 13, 2013
  • 101: Managing Change

    May 13, 2013

    Flexibility and a crystal ball aren't enough to keep up with fast-paced changes that can keep your organization on the cutting edge. Whether it's a change in leadership, location or strategy, competent management is crucial.

    May 13, 2013
  • Know How

    Work Social Media, Get More Business

    Neil Licht Special To The Worcester Business Journal April 29, 2013

    The web has created a serious challenge to our ability to control the process of acquiring paying customers.

    Neil Licht Special To The Worcester Business Journal April 29, 2013
  • 10 Things I Know About ... Being Creative

    Matthew Maguy Special To The Worcester Business Journal April 29, 2013

    10. IT'S FLEETING.

    We must capture our genius ideas when they happen. I have various notepads and devices strategically hidden all over my house for such occasions. In a pinch, use the recording app on your phone.

    Matthew Maguy Special To The Worcester Business Journal April 29, 2013
  • 101: Coaching Employees

    April 29, 2013

    In order to make small fixes before little workplace issues become big problems, coaching employees is crucial. It also helps employees become more invested in their work, work more independently and take ownership of their work.

    April 29, 2013
  • Know How

    5 Steps To Better Content Marketing

    Jim Schakenbach Special To The Worcester Business Journal April 15, 2013

    By now, we're probably all tired of hearing that worn-out piece of web wisdom: “Content is king.” But herein lies the secret: Content does hold the key to leveling the marketing playing field, especially for small to medium-size businesses with

    Jim Schakenbach Special To The Worcester Business Journal April 15, 2013
  • 10 Things I Know About ... Tax Planning For Businesses

    Patricia L. Jones Special To The Worcester Business Journal April 15, 2013

    10. ASKING FOR MORE TIME

    You can ask for extensions, which gives you another six months to file and still be able to decide if you want to deduct such things as asset write-offs and retirement contributions.

    Patricia L. Jones Special To The Worcester Business Journal April 15, 2013
  • 101: Managing Yourself

    April 15, 2013

    Managing yourself? What an odd concept. But it's necessary: for career growth, professional development and exploring your strengths. Here are three ways — while you're managing others — that you can also keep yourself on track:

    April 15, 2013
  • 10 Things I Know About ... Energy Costs


    Leo Ryan Special To The Worcester Business Journal April 1, 2013

    10. ENERGY IS A CORNER-OFFICE ISSUE.

    Every business feels the pinch of rising energy costs. According to EnergyStar, small businesses in the U.S. spend more than $60 billion a year on energy.

    Leo Ryan Special To The Worcester Business Journal April 1, 2013
  • Know How

    Moving Stuff? How Are You Covered With Insurance?

    Robert Mucci Special To The Worcester Business April 1, 2013

    We receive numerous calls every day from employers seeking "liability insurance." Generally, the caller already has insurance and is looking for coverage for loss or damage that occurs during loading or unloading of vehicles.

    Robert Mucci Special To The Worcester Business April 1, 2013