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Advice
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Know HowKeep Your Marketing Message Simple
June 10, 2013Do you sometimes feel overwhelmed by the sheer volume of activities, distribution channels, potential promotional opportunities and new trends or rules for social media?
June 10, 2013
101: ACCEPTING CRITICISM
June 10, 2013Whether it's expected, such as a corporate review of your management performance — or seemingly comes out of nowhere — criticism can be difficult to hear and process.
June 10, 2013
101: Tips For Traveling With Technology
May 27, 2013Business travel veterans are like sages, collecting tips and tricks over years of airline departures, arrivals and security checks. Technology, which is meant to make our lives easier, adds another element to the mix.
May 27, 2013
10 Things I Know About ... Manufacturing
May 27, 201310. YOU NEED TO SELL IT.
Manufacturing was born because someone had an idea. An intuitive sales force seeks out a product need and determines if it's within the company niche.
May 27, 2013
Know HowResponding To a Crisis
May 27, 2013It's the last thing you want to deal with, but you can't ignore it. When bad news strikes and reaches a crisis level, companies need to communicate promptly and thoughtfully to address, rather than inflame, the crisis.
May 27, 2013
10 Things I Know About ... Constructing A Meaningful Survey
May 13, 201310. KNOW YOUR GOAL
The sales department may use surveys to generate leads while product marketing may want feedback on product features and functions.
9. MASTER TERMS, CONCEPTS AND ISSUESMay 13, 2013101: Managing Change
May 13, 2013Flexibility and a crystal ball aren't enough to keep up with fast-paced changes that can keep your organization on the cutting edge. Whether it's a change in leadership, location or strategy, competent management is crucial.
May 13, 2013
Know HowGetting Around Marketing Speak
May 13, 2013Sometimes it's difficult to figure out what marketing people mean.
May 13, 2013
Know HowWork Social Media, Get More Business
April 29, 2013The web has created a serious challenge to our ability to control the process of acquiring paying customers.
April 29, 2013
10 Things I Know About ... Being Creative
April 29, 201310. IT'S FLEETING.
We must capture our genius ideas when they happen. I have various notepads and devices strategically hidden all over my house for such occasions. In a pinch, use the recording app on your phone.
April 29, 2013101: Coaching Employees
April 29, 2013In order to make small fixes before little workplace issues become big problems, coaching employees is crucial. It also helps employees become more invested in their work, work more independently and take ownership of their work.
April 29, 2013
10 Things I Know About ... Tax Planning For Businesses
April 15, 201310. ASKING FOR MORE TIME
You can ask for extensions, which gives you another six months to file and still be able to decide if you want to deduct such things as asset write-offs and retirement contributions.
April 15, 2013101: Managing Yourself
April 15, 2013Managing yourself? What an odd concept. But it's necessary: for career growth, professional development and exploring your strengths. Here are three ways — while you're managing others — that you can also keep yourself on track:
April 15, 2013
Know How5 Steps To Better Content Marketing
April 15, 2013By now, we're probably all tired of hearing that worn-out piece of web wisdom: “Content is king.” But herein lies the secret: Content does hold the key to leveling the marketing playing field, especially for small to medium-size businesses with
April 15, 2013
Know HowMoving Stuff? How Are You Covered With Insurance?
April 1, 2013We receive numerous calls every day from employers seeking "liability insurance." Generally, the caller already has insurance and is looking for coverage for loss or damage that occurs during loading or unloading of vehicles.
April 1, 2013
101: Cross Training Employees
April 1, 2013Teaching employees skills outside their immediate job descriptions seems like an automatic win-win: it helps with scheduling and employee morale, increases efficiency and builds strong teams.
April 1, 2013
