Alex Guardiola is the director of government affairs and public policy at the Worcester Regional Chamber of Commerce. Reach him at AGuardiola@worcesterchamber.org.
Updated: December 7, 2020
10 Things
10 Things I know about ... Getting your business through the pandemic
By Alex Guardiola
10) Read all available news sources for updates. Whether you read the WBJ or local newspapers, read them daily. They can be some of the most informative sources to everything going on.
9) Reach out to your local legislators. Legislators are humans too. They feel the effects of the pandemic just like everyone else. Your business may be unique and not fit into a general category. Explain to them what your immediate needs are.
8) Inquire about available grants or loans. Throughout this pandemic, various grants and loan opportunities have presented themselves. The Paycheck Protection Program loans were a big help. Grants through the City of Worcester has helped pay rents and overhead. The Worcester Together nonprofit fund has helped many in dire straits.
7) Be cautious about fraud. Pandemics such as COVID-19 can sometimes breed some ill-willed people. They know some are vulnerable and send emails or calls pretending to be a government agent or charitable organization. Do not give out personal information to someone who pretends to be an ally.
6) Join your local neighborhood business associations. These groups usually meet monthly and will have very similar issues as your business. They typically have elected officials there.
5) Re-train your staff. We have all had to pivot in one way or another to comply with regulations set forth by the state or local boards of health. Use free webinars available through business organizations and government agencies.
4) Watch your local city council or town selectmen meetings. Are they advocating for you and your business? Do they understand what is really happening to the core of your company? Participate in public testimony and let them know you are watching!
3) Promote, promote, promote. Use your social media, website and advertising to let folks know you are open. Do a Facebook/Youtube live video and show people what you have been doing to open safely.
2) Use your local chambers of commerce. I’m a little biased, but hear me out. Chambers are sometimes your best supporters. Individual voices are important, but our collective voice is powerful. Use their (virtual) networking events, webinars/seminars and legislative advocacy.
1) Continue to use safety protocols. Nothing will shut down your business quicker than the spreading of COVID-19. If you are not open because you are not using safe distancing, requiring masks, using sanitation products, then you will not make any income.
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