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April 19, 2007

Davis charts a course to Carolina

Worcester-based Davis Advertising opened a division in Greenville, S.C. in order to serve long-time client Charter Communications.

The new office will manage marketing for Charter's South Carolina, North Carolina and Virginia divisions, according to Davis.

Davis said new Charter offices in Georgia and Louisiana would also benefit the 59-year-old advertising agency.

Davis, a $45 million agency based at 306 Main St. in Worcester, hired Greenville-area salespeople to staff the new office.

The company employs 46, and in addition to Charter, its clients include Fidelity Bank, Worcester State College and St. Vincent Hospital among others.

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