Greater Good sold to owner of Harpoon, Wachusett craft beer brands
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Greater Good Imperial Brewing's signature beer is the PULP Daddy Imperial New England IPA.
Greater Good Imperial Brewing Co. in Worcester has been acquired by a Boston-based collective formed in January between Mass Bay Brewing and Finestkind Brewing, the latest consolidation effort impacting the Central Massachusetts craft beer scene.
The acquisition announced Wednesday sees Greater Good become part of Barrel One Collective, a company with craft beer brands including Harpoon Brewery, Wachusett Brewing, and Smuttynose Brewing as part of a larger 15-brand portfolio.
"We're proud to be joining a collective that understands what it means to stay true to your roots while still thinking big," Paul Wengender, founder of Greater Good, said in a Wednesday press release. "The union with Barrel One helps power GG's ability to pursue new growth opportunities for the brand while continuing to deliver the balanced, drinkable, imperial beers that our fervent fan base expects."
Terms of the deal were not disclosed.
Barrel One Collective was founded in January through a merger of Mass. Bay Brewing, the Boston-based producer of Harpoon, and Finestkind Brewing, the New Hampshire-based firm that produces Smuttynose and acquired Westminster-based Wachusett Brewing in January 2024, according to a January press release from Barrel One.
Founded in 2015 by former biotech leader Paul Wengender, Greater Good moved its operations from Williamsburg to Worcester in 2017. The company operates from a taproom and kitchen at 55 Milbrook St. Greater Good brewed 11,000 barrels (341,000 gallons) of beer in 2024, according to information provided to the WBJ Research Department, making it the 4th largest Central Massachusetts brewer behind Framingham-based Hendler Family Brewing, Tree House Brewing in Charlton, and Wachusett Brewery.
With the addition of Greater Good, Barrel One now operates nine breweries and taprooms across Massachusetts, New Hampshire, New York, and Vermont, including the Wachusett Brewing taproom in the Worcester Public Market and Wachusett’s original brewery and taproom in Westminster.
The acquisition of Greater Good is the latest consolidation impacting the changing Central Massachusetts craft beer market, as Hendler Family Brewing, the parent company behind Framingham-based Jack’s Abby, purchased Wormtown Brewery in Worcester in April 2024 and followed that up with the purchase of Everett-based Night Shift Brewery in October.
Eric Casey is the managing editor at Worcester Business Journal, who primarily covers the manufacturing and real estate industries.
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