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Advice

  • Know How

    Extra! Extra! Gain customers through article headlines

    Kham Inthirath June 25, 2018

    There's a lot of talk about article content these days. What's the right length? How frequently should we post? How do we share it? What kind of image should we use?

    Kham Inthirath June 25, 2018
  • 101

    101: Mission statements

    Susan Shalhoub June 25, 2018

    Company mission statements define a company's objectives and its approach in the markets it serves, providing a focus for operations.

    Susan Shalhoub June 25, 2018
  • 10 Things

    10 THINGS I know about… Creating a truly diverse workplace

    Aivi Nguyen June 11, 2018

    Understand why it's important. Inclusion is not just the right thing to do, it's a strategic business move. The most successful businesses are the ones with a workforce with different experiences and skillsets.

    Aivi Nguyen June 11, 2018
  • Know How

    Harnessing the power of point-of-purchase signage

    Matt Mantyla June 11, 2018

    Each piece of marketing collateral plays a role in some bigger campaign.

    Matt Mantyla June 11, 2018
  • 101

    101: Discipline at work

    Susan Shalhoub June 11, 2018

    In a perfect world, all employees exhibit exceptional time management, judgment and diligence. But even if that were the case, definitions of those concepts can still vary greatly from cubicle to cubicle.

    Susan Shalhoub June 11, 2018
  • 101

    101: Finding talent

    Susan Shalhoub June 4, 2018

    Hiring is never an easy task for an employer – especially if a recruiter is not in the budget. For large companies, less-bureaucratic small businesses may be luring your potential employees away.

    Susan Shalhoub June 4, 2018
  • 10 Things

    10 Things I Know About ... Card payments

    Keith Reardon May 14, 2018

    Need help setting up a credit card payment system?

    Keith Reardon May 14, 2018
  • Know How

    Want results with your marketing? Get SMART

    Kham Inthirath May 14, 2018

    When it comes to marketing your business, you need to establish goals to help lead your company toward a specific direction.

    Kham Inthirath May 14, 2018
  • Know How

    Why you should care about GDPR

    Matthew O. Fisch April 30, 2018

    In about a month, Europe will begin enforcement of its General Data Protection Regulation, to prevent businesses from misusing or mishandling people's information. While GDPR was implemented on another continent, it will have a real impact on

    Matthew O. Fisch April 30, 2018
  • 10 Things

    10 Things I know about... Marketing your marijuana business

    Amadeus Finlay April 30, 2018

    10) Social media isn't your friend. Sponsored content is prohibited, and platforms do not care to make the distinctions between THC and CBD.

    Amadeus Finlay April 30, 2018
  • 101

    101: Tech trap

    Susan Shalhoub April 30, 2018

    There is a point where using tech for tech's sake is counterproductive.

    Susan Shalhoub April 30, 2018
  • 101

    101: Toxic teams

    Susan Shalhoub April 16, 2018

    Bullying each other. Fighting. Complaining. These are all qualities of a toxic team, ones that managers should be able to recognize and address as quickly as possible.

    Susan Shalhoub April 16, 2018
  • KNOW HOW

    Adapt to the voice-search revolution

    Kham Inthirath April 16, 2018

    Aside from making our lives a bit more convenient (and, occasionally, more frustrating), voice assistants are changing the way customers and prospects search for products and answers.

    Kham Inthirath April 16, 2018
  • 10 Things

    10 Things I Know About. . . Time management

    Jody Staruk April 16, 2018

    10) Have a system. Whether it's tracking emails, to-do lists, project management software or notes on the back of a napkin, you need a consistent, easy-to-follow method helping you.

    Jody Staruk April 16, 2018
  • 10 Things

    10 Things I Know About... ...The new federal tax law

    David Mclaren April 2, 2018

    Yes, the law is much more complicated than it was before.

    David Mclaren April 2, 2018
  • KNOW HOW

    Column: Are your workers' compensation costs on the rise?

    Nick Oates April 2, 2018

    When your workers' compensation costs skyrocket, it can be both stressful and worrisome, but there are ways to control of the situation.

    Nick Oates April 2, 2018