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Advice

  • 10 Things I Know About ...

    Public relations

    Bob Datz January 5, 2015

    Bob Datz operates datzmedia, based in West Brookfield. He provides marketing communications, web communications and publicity services. He's also a journalist and editor. Contact him at bob@datzmedia.com.

    Bob Datz January 5, 2015
  • 101: Delegating work

    Susan Shalhoub Special To The Worcester Business Journal January 5, 2015

    Delegating tasks at work is not as easy as it seems. There is a temptation to say, “Oh, it's just faster to do it myself.” But in doing that, employee involvement and empowerment can suffer. Plus, no matter how hard you work, you can't do it all

    Susan Shalhoub Special To The Worcester Business Journal January 5, 2015
  • 10 Things I Know About ... Hiring college interns

    Nikki Diorio December 8, 2014

    The director of a college office that focuses on internships and career development offers advice for businesses on helping a college student gain valuable experience while in school.

    Nikki Diorio December 8, 2014
  • Know How

    Debunking 5 reasons businesses use to not invest in computer security

    Michele Drolet Special To The Worcester Business Journal December 8, 2014

    The rise of malware seems to have passed some people by.

    Michele Drolet Special To The Worcester Business Journal December 8, 2014
  • 101: Doing performance reviews

    Susan Shalhoub Special To The Worcester Business Journal December 8, 2014

    What if your employees gave you a performance review on the way you conduct performance reviews? Do you dread these intended-to-be regular sit-down sessions? Or are employee reviews a task that's put off, and if done, conducted quickly without

    Susan Shalhoub Special To The Worcester Business Journal December 8, 2014
  • 101: Introducing new technology

    Susan Shalhoub Special To The Worcester Business Journal November 24, 2014

    We don't imagine there's an employee anywhere who looks forward to the introduction of a new computer system. Here are three ways to make technology changes more streamlined and less stressful.

    Susan Shalhoub Special To The Worcester Business Journal November 24, 2014
  • 10 Things I Know About ... Search engine optimization

    Matt Ward Special To The Worcester Business Journal November 24, 2014

    (Editor's Note: This article first appeared in the Worcester Business Journal in June 2009.)

    10. Add content

    Matt Ward Special To The Worcester Business Journal November 24, 2014
  • Know How

    How to find good people through LinkedIn

    Nancy L. Dube Special To The Worcester Business Journal November 24, 2014

    Spending more time networking than posting a job is the best way to find quality people, unless you're under a time crunch. That's when you should use LinkedIn to find suitable candidates.

    Nancy L. Dube Special To The Worcester Business Journal November 24, 2014
  • Know How

    Hard sell or soft sell?

    John Chapin Special To The Worcester Business Journal November 10, 2014

    On the surface, the question, “Hard sell or soft sell?” may seem like a no-brainer, so let's define them. Hard sell is not about hammering someone into doing something that isn't right for him.

    John Chapin Special To The Worcester Business Journal November 10, 2014
  • 10 Things I Know About ... Corporate training

    Keith Lippert November 10, 2014

    10.

    Keith Lippert November 10, 2014
  • 101: Sizing up the competition

    Susan Shalhoub Special To The Worcester Business Journal November 10, 2014

    What are you up against? It's crucial information for any business to look at before it develops a business strategy.

    Susan Shalhoub Special To The Worcester Business Journal November 10, 2014
  • 10 Things I Know About... How to ask for business

    Deborah C. Scaringi October 27, 2014

    10.  It's not all about making the sale.
    Asking for business needs to come from the desire to be the best solution. For repeat sales, your solution needs to be the most helpful, reliable and cost-effective resource.

    Deborah C. Scaringi October 27, 2014
  • Know How

    5 tips for grabbing prospects’ attention online

    Alison Chisolm Special To The Worcester Business Journal October 27, 2014

    Company websites are as essential as business cards or a sign over your door.

    Alison Chisolm Special To The Worcester Business Journal October 27, 2014
  • 101: Workplace ethics

    Susan Shalhoub Special To The Worcester Business Journal October 27, 2014

    International think tank The Ethisphere Institute again recognized the world's most ethical companies earlier this year.

    Susan Shalhoub Special To The Worcester Business Journal October 27, 2014
  • 10 Things I Know About... Martial arts for professionals

    Jim Cormier September 29, 2014

    10. Reaching goals In martial arts, balance and commitment are essential. Martial arts training reinforces self-discipline when you need to accomplish goals.

    Jim Cormier September 29, 2014
  • Know How

    Sell more in any economy

    John Chapin Special To The Worcester Business Journal September 29, 2014

    You hear it everywhere you go: “Sales are down because of the economy. My customers simply aren’t buying as much.”

    John Chapin Special To The Worcester Business Journal September 29, 2014