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Whether your company is large or small, whether you're coming off a great corporate success or colossal business misstep, it's good to know ways to ramp things up and show customers and clients you're innovative and forward moving.
10. Use cash or gift cards
The threat of identity theft is reduced dramatically if you don't use your credit card for all your purchases, so consider using cash or even gift cards to pay your way.
What should be in a business name? Whatever can make it easily recognizable to your customers and potential customers. Here are five lessons from previous branding and rebranding efforts that can help guide you.
Between management issues, property matters, sales, profit-and-loss statements and meetings upon meetings, there isn't much time for downtime when it comes to running a business.
To use content marketing effectively, you'll need to develop a plan. But before you do, you'll need to understand what content marketing is and how it can help your business.
10. Begin with the end in mind.
What do you want or need from your business to provide a lifestyle, aside from income and retirement needs? Your business strategies should be guided by your goals for life.
Your office culture is what you can't see in a product brochure, an annual report or revenue figures. It has to do with the values and attitudes that shape your company and guide its operations.
Many small and home-based business people, solopreneurs and start-up owners are serial “late filers” with their income taxes and miss out on maximizing tax benefits that are unique to them.
Your sales team is the front line of your business, representatives for what you represent. And good salespeople begin with good training — on a continuous basis.
10. Establish rapport.
A first job can be an intimidating and even scary thing. It’s important to establish a level of comfort with your new teenage employee and help him or her feel like part of the team.
10. They’re only one part of the sale.
While information is good, relationships are better. Brochures are just a small part of the sales process. They serve as a supplement, not a substitute for face-to-face meetings.
Hate to break your heart, but you’re in sales. Yes, you’re selling every day. Sometimes it may seem like every hour of the day.
A business strategy should shape your organization with marketing efforts, customer service, a mission statement and policies stemming from that game plan.
10. Fear is natural. Even the best speakers get a bit of the jitters. A great presentation can leave long-lasting, positive effects on your business.
Getting clients, customers or employees to trust your experience, product and management acumen takes time and effort. But it's an investment in your future, the future of your company and business profits.
If you own a business, chances are you're well aware of the increasing trend toward cloud computing.