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Advice

  • 101: Pushing ahead

    Susan Shalhoub Special To The Worcester Business Journal June 23, 2014

    Whether your company is large or small, whether you're coming off a great corporate success or colossal business misstep, it's good to know ways to ramp things up and show customers and clients you're innovative and forward moving.

    Susan Shalhoub Special To The Worcester Business Journal June 23, 2014
  • 10 Things I Know About... Preventing ID theft

    Michelle Drolet June 9, 2014

    10. Use cash or gift cards

    The threat of identity theft is reduced dramatically if you don't use your credit card for all your purchases, so consider using cash or even gift cards to pay your way.

    Michelle Drolet June 9, 2014
  • Know How

    Five lessons from corporate branding and rebranding efforts

    Steve Blue Special To The Worcester Business Journal June 9, 2014

    What should be in a business name? Whatever can make it easily recognizable to your customers and potential customers. Here are five lessons from previous branding and rebranding efforts that can help guide you.

    Steve Blue Special To The Worcester Business Journal June 9, 2014
  • 101: Finding business threats

    Susan Shaloub Special To The Worcester Business Journal June 9, 2014

    Between management issues, property matters, sales, profit-and-loss statements and meetings upon meetings, there isn't much time for downtime when it comes to running a business.

    Susan Shaloub Special To The Worcester Business Journal June 9, 2014
  • Know How

    Building a content marketing plan

    David P. Kowal Special To The Worcester Business Journal May 26, 2014

    To use content marketing effectively, you'll need to develop a plan. But before you do, you'll need to understand what content marketing is and how it can help your business.

    David P. Kowal Special To The Worcester Business Journal May 26, 2014
  • 10 Things I Know About... Ensuring business growth

    Curtis A. Feldman May 26, 2014

    10. Begin with the end in mind.

    What do you want or need from your business to provide a lifestyle, aside from income and retirement needs? Your business strategies should be guided by your goals for life.

    Curtis A. Feldman May 26, 2014
  • 101: Building culture

    Susan Shalhoub Special To The Worcester Business Journal May 26, 2014

    Your office culture is what you can't see in a product brochure, an annual report or revenue figures. It has to do with the values and attitudes that shape your company and guide its operations.

    Susan Shalhoub Special To The Worcester Business Journal May 26, 2014
  • Know How

    7 tax-saving tips for small biz

    Meisa Bonelli Special To The Worcester Business Journal May 11, 2014

    Many small and home-based business people, solopreneurs and start-up owners are serial “late filers” with their income taxes and miss out on maximizing tax benefits that are unique to them.

    Meisa Bonelli Special To The Worcester Business Journal May 11, 2014
  • 101: Sales training

    Susan Shalhoub Special To The Worcester Business Journal May 11, 2014

    Your sales team is the front line of your business, representatives for what you represent. And good salespeople begin with good training — on a continuous basis.

    Susan Shalhoub Special To The Worcester Business Journal May 11, 2014
  • 10 Things I Know About....Hiring Teenagers

    Jeffrey Turgeon May 11, 2014

    10. Establish rapport.

    A first job can be an intimidating and even scary thing. It’s important to establish a level of comfort with your new teenage employee and help him or her feel like part of the team.

    Jeffrey Turgeon May 11, 2014
  • 10 Things I Know About.. Writing sales brochures

    April 28, 2014

    10. They’re only one part of the sale.

    While information is good, relationships are better. Brochures are just a small part of the sales process. They serve as a supplement, not a substitute for face-to-face meetings.

    April 28, 2014
  • Know How

    Four Ps that produce sales

    Len Diana Special To The Worcester Business Journal April 28, 2014

    Hate to break your heart, but you’re in sales. Yes, you’re selling every day. Sometimes it may seem like every hour of the day.

    Len Diana Special To The Worcester Business Journal April 28, 2014
  • 101: Business strategy

    Susan Shalhoub Special To The Worcester Business Journal April 28, 2014

    A business strategy should shape your organization with marketing efforts, customer service, a mission statement and policies stemming from that game plan.

    Susan Shalhoub Special To The Worcester Business Journal April 28, 2014
  • 10 Things I Know About ... Mastering public speaking


    John Dipietro April 14, 2014

    10. Fear is natural. 
Even the best speakers get a bit of the jitters. A great presentation can leave long-lasting, positive effects on your business.

    John Dipietro April 14, 2014
  • 101: Building trust

    Susan Shalhoub Special To The Worcester Business Journal April 14, 2014

    Getting clients, customers or employees to trust your experience, product and management acumen takes time and effort. But it's an investment in your future, the future of your company and business profits.

    Susan Shalhoub Special To The Worcester Business Journal April 14, 2014
  • Know How

    4 reasons to jump to the cloud

    Jim Clarkson Special To The Worcester Business Journal April 14, 2014

    If you own a business, chances are you're well aware of the increasing trend toward cloud computing.

    Jim Clarkson Special To The Worcester Business Journal April 14, 2014