101: Positioning yourself as a thought leader
In the world of organic marketing and content creation, thought leadership is emerging as a powerful strategy for building brand awareness. When company leaders share their insights, experiences, and expertise openly, they not only provide value to their audience but also strengthen their own credibility. This exchange of ideas helps readers gain new perspectives and fosters trust both in the individual and the brand they represent.
Find your niche. It is impossible to be an expert in everything. To position yourself as a thought leader, you need to assess where your expertise lies, and what your strengths are as a leader. These unique insights are what attract audiences. “Focus on what you know best and home in on that message repeatedly. It’s more effective to go deep on a few topics than to spray across too many complementary topics,” says CEO of Skaled Consulting Jake Dunlap in an interview with Business News Daily reporter Skye Schooley.
Engage through relevant channels. Every industry’s audience will have a different way of consuming content. Determining what content your targeted audience will be interested in is one obstacle while finding out what platforms to use will be another. Thanks to LinkedIn, thought leadership pieces are more accessible on social media, but other avenues such as public speaking, conferences, newsletters, podcasts, and so on, can be just as impactful. Ali Schwanke from Simple Strat recommends that aspiring thought leaders start by choosing the right platform, content type, and publishing frequency thereby creating a strategy that aligns with their audience and benefits their brand.
Build audience loyalty. Trust is the name of the game in thought leadership. Through consistent content and genuine, informative messaging, business leaders can create brand awareness, and more importantly, audience loyalty. “Let's define precisely what brand trust and credibility are: They are the degrees to which customers view a brand as an authoritative, reliable, and safe source of information, products, or services. Simply put, brand trust is a company's reputation online and offline,” writes Dylan Duke for Forbes.
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