2025 Power 100: Lila Snyder
Photo I Courtesy of Bose
Lila Snyder, CEO & board member of Bose
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Innovation and audio are at the core of Snyder’s philosophy at Bose, where she is pushing the 60-year-old manufacturer to be a leader in consumer electronics and automotive audio.
In November, Bose acquired the premium audio product provider the McIntosh Group of New York City, a deal that included Sonus Faber, a firm manufacturing high-end speakers by hand in Italy. The deal was a larger part of Snyder’s push since she became Bose CEO in August 2020, which sees the company breaking into the luxury audio space and providing products to a more discerning consumer. Bose provides the audio systems for a number of luxury cars, too, partnering with automakers like Porchse and Cadillac.
Bose is focused on launching products its employees are proud of, focused on the company’s three audio franchises, Snyder told Liz Hilton Segel from the consulting firm McKinsey & Co. in a 2023 interview. Those franchises are noise-canceling audio, of which Bose is a pioneer; immersive audio, which seeks to provide sound in a way an artist intended; and hear-what-you-want audio, which using AI-assisted technology to enable consumers to hear the world around them while still listening to music or other audio.
Outside of Bose, Synder is a board member for Atlanta-based home builder PulteGroup, on the alumni board for the University of Miami, and a participant in the MIT School of Engineering dean’s advisory council.
Brad Kane is editor of the Worcester Business Journal.
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