2025 Power 100: Virginia Orlando & Candace Atchue
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Virginia Orlando and Candace Atchue, founders and co-owners of Seed to Stem
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Seed to Stem is home decor mecca, which basically makes Orlando and Atchue curating prophets.
Since opening their shop’s doors in 2011, the duo has been providing those in Central Massachusetts an immersive shopping experience with thousands of products including house plants, candles, crystals, wall hangings, books, and cosmetics. With the shop’s Instagram page boasting nearly 90,000 followers, patrons travel from states, if not countries, to purchase one-of-a-kind finds hand-selected by Orlando and Atchue. Seed to Stem has moved a number of times since its inception as it steadily experienced a growth in popularity.
Bursting at the seams, Seed to Stem opened its second storefront in November: an approximately 1,800-square-foot shop located just outside of the downtown Westborough rotary. The shop, a smaller version of its predecessor, has already seen steady foot traffic with no decline in visitors at its primary location in Worcester’s Canal District.
And it’s no surprise why. Seed to Stem has been featured in a number of regional and national publications for its product selection and atmosphere including Yankee Magazine, House Beautiful, The Boston Globe, and Vogue.
Orlando and Atchue plan to keep growing the Seed to Stem brand with the goal of opening as many storefronts as possible. And if history is any indication, it doesn’t seem that will be a problem.
Mica Kanner-Mascolo is a staff writer at Worcester Business Journal, who primarily covers the healthcare and diversity, equity, and inclusion industries.
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